​​​​Alisa Stone-Ashouri

Director of Marketing & Business Development

Jowers Cleaning Services. Atlanta, GA; TN & FL (remote)  (Mar 2023 to present)

Directs marketing and outreach, business development, proposal responses, and B2B relationship management for a regional janitorial services company with operations across the Southeastern US.  

• Develops and implements commercial (B2B) outreach strategy via multiple marketing channels for each vertical in the commercial facilities services sector (office space, medical, govt/municipal, education, industrial, retail)

• Develops branding strategy including logo creation, website content and design, taglines, brand usage guides, uniforms, and promotional items.

• Manages proposal creation and submission process including researching opportunities, registering for supplier/vendor portals, gathering & creating content to fulfill proposal requirements, submitting proposals, following up on next steps if awarded or obtaining feedback if not awarded

• Landed a $1.4 million dollar account with a major grocery store chain within the first 4 months of employment. Handles recruiting, staffing, hiring, onboarding of employees at these locations. Manages HR issues and pay roll processing. 

• Manages trade organization memberships and attendance at relevant trade shows, sporting events, monthly luncheons, and holiday gatherings

• Writes communications and marketing pieces for distribution to prospective and current clients.

• Develops and maintains proposal materials library for responding to bids including capability statements; sustainability, quality assurance, and safety training programs; diversity efforts, case studies, personnel profiles and more.

 

B2B Marketing Manager

SavATree. Atlanta, GA; Bedford Hills, NY (hybrid) (Mar 2022 to Mar 2023)

Cultivated, nurtured, and maintained strategic alliance partnership; developed and implemented commercial marketing and communication strategies; and managed B2B business development for an arboricultural services company with 80+ branch offices across the US.  

• Directed strategic alliance efforts including sponsorships, partnerships, product placements, lead sharing, and trade show selection for the arboricultural industry including B2B and recruitment opportunities.

• Developed the company’s first commercial strategy for multiple marketing channels and verticals.

• Grew numbers of commercial prospects, leads, and sales.

• Managed commercial event participation including trade show registrations, pre-show marketing (including social media posts, ecampaigns, promotional items, and collateral development), day-of-show operations, follow-up communication efforts and ROI process.

• Wrote communications and marketing pieces for distribution to prospective and current commercial clients.

• Developed training materials and standard work procedures for B2B communications and marketing tasks.

• Managed the acquisition integration process focused on commercial marketing including onboarding of new staff and acquisition personnel.

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Marketing Manager

General Building Maintenance, Inc. Atlanta, GA (Nov 2018 to Mar 2022)

Develops and submits proposals and bids for a privately-owned commercial janitorial services company.

• Assists with trade show preparation, pre-show marketing, and post-show follow-up communications.

• Coordinates promotional outreach efforts to prospective and current clients.

• Searches for and reviews bid opportunities.

• Handles vendor/supplier registrations and contract renewals.

• Undergoes training as needed on vendor portals for submission of bids and proposal materials.

• Assists with coordination and presentation of annual meeting/marketing training for branch managers.

• Handles marketing and promotional efforts, seasonal outreach, and public relations campaigns. 

Marketing Consultant

Self-employed, Marietta, GA (April 2014 - Oct 2018)

Develops and implements marketing, advertising and promotional strategies for clients in a variety of industries.  

• Conducts SWOT analyses, handles media buying and ad development, refines processes.

• Developed a new website and social media strategies for an affordable housing organization in Tennessee. Sought out funding sources and wrote grant applications which successfully yielded additional funding. Developed promotional events which increased visibility.

• Streamlined the outreach and follow-up process for a mid-size real estate office in Marietta, GA. Redesigned promotional materials including newsletter and business cards. Refined their work flow process for tracking and submitting paperwork required for home sales.

• Developed marketing and advertising campaigns for an Atlanta-based tutoring company. Developed a lead follow-up and tracking system.

• Edited and developed web site content for a scavenger hunt business in New York.

• Edited an article written by professors at an Iranian university for publication in an international business journal.  

 

Program Coordinator - Smart Trips

Knoxville - Knox County Metropolitan Planning Commission, Knoxville, TN (Nov 2009 - Mar 2014)

​Coordinated marketing strategy, communications efforts, media relations, and daily operations for an alternative transportation program serving 12 East Tennessee counties.

• More than doubled the number of participants.

• Oversaw the budget - tracked expenditures and monitored grant fulfillment.

• Honored with a Governor's Environmental Stewardship award in 2013.

• Oversaw 4 annual Commuter Challenges. Developed marketing materials for the Challenges including printed items, social media campaigns, and videos.

• Launched the program's first individualized marketing campaign.

• Chosen as a presenter at the Association for Commuter Transport (ACT) conference in 2013.

• Selected and launched a new TDM software program.

• Directed community education efforts.

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EFL Teacher and School Owner

Parvaaz Language Academy, Rasht, Iran (Jan 2006 - May 2007)

English Time Language School, Istanbul, Turkey (Dec 2004 - Dec 2005)

Taught English as a Foreign Language at language schools in Turkey and Iran.

• Owned and operated the language school in Rasht, Iran.

• Taught EFL, TOEFL and IELTS preparation courses and also provided individual instruction.

• Handled marketing, advertising, and fiscal management.

• Taught 1 year on a teaching contract with English Time Language School in Istanbul, Turkey.

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Executive Director

Bryan Symphony Orchestra Foundation, Cookeville, TN (Feb 2004 - Nov 2004)

​Directed daily operations, fund-raising, ticket sales, marketing and advertising efforts for a university-based symphony orchestra.

• Solicited and secured sponsorship funding for symphony performances and the first-ever annual sponsor for the symphony.

• Wrote and submitted arts funding grant applications.

• Created and developed the tagline "Have You Heard" including creation of print advertisements, programs, web site content, and press releases.

• Co-hosted a weekly tv program, Prelude and Coffee, about upcoming performances on the local PBS affiliate.

• Managed ticket sales for performances - both season ticket sales and day of.

• Wrote and distributed a monthly newsletter to season ticket holders.

• Planned events such as cocktail receptions, dinners, board member retreats, and the annual symphony gala.

• Reported to a 15 member Board of Directors.

• Developed and participated in community education programs.

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Marketing Director

Tennessee Tech University, Cookeville, TN (Jul 2000 - Dec 2002)

Directed marketing, advertising, and recruitment strategies for a state university. 

• Developed the university's first-ever strategic marketing plan that led to increases in new freshman graduate students, and other target groups including increasing enrollment and retention.

• Managed the "TTU" brand and developed marketing taglines.

• Oversaw production of a TV commercial for new freshmen recruitment which was awarded First Place by a state professional marketing and public relations organization.

• Created an advertising and marketing campaign for minority students which was selected as a model for other higher education institutions in Tennessee.

• Wrote copy for print, radio, television and digital advertising.

• Handled media buying.

• Created TTU's Pride Days (which have since been expanded) and worked with the local community to welcome incoming students.

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Marketing Projects Coordinator

Tri-Cities Regional Airport, TN/VA, ​Blountville, TN (Nov 1996 - Jun 2000)

​Coordinated marketing projects and promotional events for a Cat. II regional airport.

• Wrote and designed print ads, radio and TV scripts.

• Assisted with media relations.

• Produced a monthly newsletter with more than 6,000 subscribers.

• Developed and maintained the airport website.

• Planned events such as the airport's 60th anniversary celebration and an annual casino party for area travel agents.

• Served as liaison with area schools and community groups.

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(*Employment gaps due to staying home with young children.)